Toilet Thinking Phenomenon: Psychological Study on Increased Focus and Creative Ideas While on the Toilet

Abstract

The phenomenon of "toilet thinking" the emergence of creative ideas while using the toilet has garnered little academic attention despite being commonly reported. This study explores the psychological underpinnings of this phenomenon by examining cognitive conditions conducive to creativity in private and distraction-free environments. Through surveys and qualitative interviews with 30 respondents aged 16–25, findings reveal that 71% have experienced creative thoughts while in the toilet. Key contributing factors include a sense of relaxation, minimal external pressure, and uninterrupted solitude. These conditions are associated with the activation of the brain’s Default Mode Network (DMN), which facilitates reflective thinking and idea incubation. Respondents reported engaging in mental activities such as reflection, daydreaming, and social media use while in the toilet, suggesting that the space serves not only biological but also psychological functions. Despite the spontaneous nature of toilet thinking, most ideas are often forgotten due to a lack of immediate documentation. The study concludes that private, calm environments like toilets may significantly contribute to creative thinking processes and opens pathways for further research in cognitive psychology and innovation studies.